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Trump Brand Expands Into Home Goods and Telecom With Upcoming July Fourth Launches

Instant Pot plans to donate a share of its MAGA collection profits to the Trump Presidential Library.

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Images: Official White House Photo by Molly Riley (left) and Photo by Smith Collection/Gado/Getty Images (right)
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Overview

  • Several home-goods companies, including Instant Pot Brands and Lenox Corporation, are set to release Trump-branded cookware, fine porcelain dinnerware and linens around July 4, 2025.
  • Instant Pot’s “45/47 Collaboration” will feature Trump’s Make America Great Again slogan, with a portion of profits directed to the Trump Presidential Library.
  • Lenox aims to roll out gold-plated flatware, MAGA glasses, ornaments and snow globes, and Live Comfortably has proposed themed bedding collections for Mar-a-Lago and the White House.
  • Financial disclosures reveal that Trump has earned more than $6 million from licensing his name and likeness since re-entering the White House.
  • The Trump Organization has launched Trump Mobile and announced the T1 smartphone, a $499 gold-toned device due for release in August 2025.