Overview
- Organizers pushed the men’s final to a 2:30 p.m. ET start to allow extra screening, yet many seats were still empty when play began.
- A USTA memo reported by journalist Ben Rothenberg asked broadcasters to avoid showcasing disruptions or reactions to the president’s attendance.
- ABC and other coverage carried audible boos when Trump appeared on the jumbotron, despite the USTA’s guidance, according to Variety and widely shared videos.
- Trump attended as a guest of Rolex and was photographed with CEO Jean‑Frédéric Dufour weeks after his administration imposed a 39% tariff on Swiss imports.
- He watched from a suite with Jared Kushner, Arabella Kushner, Susie Wiles, Karoline Leavitt, Attorney General Pam Bondi and Treasury Secretary Scott Bessent.