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Trump Blends Presidential Power With $250 Fragrance and Media Payouts

Revenue from defamation settlements coupled with sales of a $250 fragrance funds a planned presidential library.

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From global to local, Donald Trump continues his legal assault on media critics (Photo: Nathan Howard/Reuters)

Overview

  • President Trump’s Victory 45-47 fragrance debuted last week at $250 per 3.3-ounce bottle and received safe, inoffensive reviews from Fragrantica.
  • Paramount Global paid $16 million to settle Trump’s lawsuit over a 2024 CBS interview, a decision entwined with its $8 billion Skydance merger awaiting FCC approval.
  • Since December 2024, Trump has secured more than $31 million from media defamation settlements, including $15 million from ABC News.
  • Funds from platform removal payouts by Meta and X have been diverted into a planned “Maga mecca” presidential library.
  • Watchdog groups warn that these legal and merchandising strategies risk chilling journalistic independence and exploit presidential influence for private gain.