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Trump Bans Third-Party Pay-for-Play in College Athletics

Federal agencies must define student-athlete employment status within 30 days to guide enforcement of the pay-for-play ban.

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Jeremiah Smith #4 of the Ohio State Buckeyes celebrates after scoring a touchdown against the Notre Dame Fighting Irish during the second quarter in the 2025 CFP National Championship at the Mercedes-Benz Stadium on January 20, 2025 in Atlanta, Georgia.

Overview

  • The executive order exempts fair-market name, image and likeness deals while prohibiting donor-funded recruiting payments by third parties.
  • It directs the Department of Labor and National Labor Relations Board to clarify whether student-athletes qualify as employees within 30 days.
  • The Departments of Education, Justice and the Federal Trade Commission must develop regulatory and enforcement plans within 30 days.
  • Institutions with athletic revenues above $125 million are urged to increase support for women’s and non-revenue sports, and those with over $50 million must maintain current funding levels.
  • Enforcement will rely on forthcoming agency regulations and funding levers, and litigation on constitutional and antitrust grounds is expected.