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Trump-Backed World Liberty Financial Launches Strategic Crypto Token Reserve

The reserve aims to stabilize market volatility, support decentralized finance projects, and attract traditional finance partnerships.

Sparks strike representation of cryptocurrency Bitcoin in this illustration taken November 24, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
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WLF will explore marketing strategies to highlight DeFi’s integration with TradFi

Overview

  • World Liberty Financial (WLFI), backed by Donald Trump, has introduced a strategic token reserve to strengthen cryptocurrency projects like Bitcoin and Ethereum.
  • The initiative, called the 'Macro Strategy,' focuses on diversifying token holdings and investing in decentralized finance (DeFi) innovation.
  • WLFI has already acquired assets such as Ethereum, Wrapped Bitcoin, Tron, Chainlink, and Aave, with its Ethereum holdings now valued at $48.39 million.
  • The reserve seeks contributions from traditional financial institutions in the form of tokenized assets, stored in a publicly accessible wallet.
  • Trump and his family maintain significant financial stakes in WLFI, with 75% of protocol revenue allocated to a Trump-associated entity.