Trump and Harris Leverage Podcasts to Reach Key Voter Demographics

In the final days of the presidential campaign, both candidates are tapping into online influencers and podcasts to engage elusive voters.

Donald Trump appeared on Rogan Experience, reaching over 40 million views on YouTube, as part of his strategy to engage young male voters.
Kamala Harris has targeted Gen Z and suburban women by guesting on popular podcasts like Call Her Daddy and Unlocking Us.
Both campaigns are focusing on low-propensity and undecided voters through niche influencers on platforms like TikTok and YouTube.
Elon Musk intervened to resolve a technical issue that initially limited the visibility of Trump's Rogan interview on YouTube and Spotify.
Harris's planned appearance on Joe Rogan's podcast was canceled due to scheduling conflicts, missing an opportunity to reach a broader audience.