Trump and Harris Leverage Podcasts in Tight Presidential Race

In a bid to reach younger and niche audiences, both candidates are turning to popular podcasts as a strategic campaign tool.

Donald Trump and Kamala Harris are increasingly appearing on podcasts to connect with younger voters, with Trump set to appear on Joe Rogan's podcast soon.
Podcasts offer a platform for candidates to reach specific demographics that traditional media may not effectively capture, such as young men for Trump and diverse audiences for Harris.
Despite the high-profile podcast appearances, polls indicate that a significant portion of voters have not engaged with these formats, raising questions about their overall impact.
The strategy reflects a shift in media consumption, with candidates chasing audiences across non-traditional platforms to mobilize their base and potentially sway undecided voters.
While podcast appearances may not directly influence voter decisions, they generate viral content that can amplify campaign messages across social media.