Overview

• President Trump’s June decision to double Section 232 aluminum tariffs to 50% has sharply increased costs for U.S. beverage can makers.
• AriZona co-founder Don Vultaggio warned the higher metal prices could force the first price hike on the 99¢ tallboy can in over 30 years.
• The company relies on about 100 million pounds of aluminum annually, roughly 20% of which is imported from Canada and now subject to the new levy.
• Major suppliers such as Independent Can have already passed tariff-driven price increases along the supply chain.
• Industry groups including the Aluminum Association and the Can Manufacturers Institute are lobbying the White House for targeted exemptions to prevent consumer price hikes.