Overview
- The 30-second attack ad paid for by No Going Back PAC twice displayed photos of Myron Lizer instead of Democratic nominee Jonathan Nez, and the mistake was noticed by viewers and Nez’s campaign.
- The ad began running on Friday and accused Nez of being "backed by liberal politicians," pushing higher taxes and misusing tribal funds while the wrong images appeared over those lines.
- No Going Back PAC says it corrected and reposted the ad shortly after it aired and AdImpact now shows an updated version with Nez’s photos.
- Nez called the error a "slap in the face to tribal leaders" and tribal communities reacted with anger and ridicule, while Lizer, a Republican who has defended Trump, told reporters he wanted his image removed from political use.
- Ad trackers show the PAC planned more than $650,000 for the spot and has spent over $2.6 million in the Crane–Nez contest, a dynamic that highlights how heavy outside spending and sloppy ad production can shape a close race in a district with large Indigenous communities.