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Trump Agencies’ Social Posts Face Scrutiny for Echoing Far-Right Memes as White House Dismisses Claims

Researchers say the repeated phrases and imagery align with white supremacist memes and appear intentional.

Overview

  • The latest scrutiny follows a burst of official posts during the Minneapolis immigration crackdown after an ICE agent fatally shot Renee Good.
  • The Labor Department shared a video captioned, “One Homeland. One People. One Heritage. Remember who you are, American,” which critics compared to a Nazi slogan.
  • DHS posted “We’ll have our home again” over a cowboy-and-bomber image, a line tied to a song embraced by far-right groups; the agency said it referenced “20-plus million illegal aliens invading the country.”
  • The White House asked “Which way, Greenland Man?” in an image tied by critics to a meme riffing on the white supremacist book “Which Way Western Man?,” echoing an earlier DHS recruiting post that asked “Which way, American Man?”
  • White House spokeswoman Abigail Jackson told critics to “get a grip,” while extremism researchers such as Bill Braniff and Jon Lewis said the pattern is not accidental, and some posts drew massive engagement, including about 23 million views on X.