Overview

• The multi-year program targets high-growth markets including Atlanta, Austin, Dallas, Miami, Orlando, Charlotte, Philadelphia and Washington, D.C.
• Truist plans to build on a roughly 50% increase in premier advisors over the past five months, with about 20% additional growth expected by 2030.
• New "insights-driven" branches will use smart design and integrated technology with dedicated spaces for advisory conversations.
• Digital enhancements include AI-driven analytics, Truist Assist handling nearly 500,000 monthly interactions, delivery of 550 million tailored insights annually, smarter appointment scheduling, more intuitive account opening, enhanced fraud prevention and modernized ATMs with tailored offers.
• The bank did not disclose total costs, reported a CET1 ratio around 11%, and said specific site locations will be provided later.