Overview
- At a Brand Finance Global Soft Power Summit event held alongside the World Economic Forum, Justin Trudeau argued the postwar era of stability has ended and pressed for greater investment in soft power.
- Katy Perry watched from the front row and was later photographed holding hands with Trudeau, marking one of their most high‑profile joint appearances.
- Trudeau recounted a recent date with “an American girl” in Montréal to illustrate social solidarity as soft power, without identifying the person.
- He pointed to international support for Ukraine and Canada’s unified approach to trade disputes as concrete demonstrations of soft power.
- Photos and video of the pair went viral, and a promotional post by The Female Quotient highlighting their appearance drew online criticism.