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Trudeau Faces Internal Pressure as Liberals Appoint New Campaign Director

Amid declining poll numbers and a growing caucus revolt, Prime Minister Justin Trudeau announces Andrew Bevan as the new campaign director.

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Andrew Bevan talks to then Ontario premier Kathleen Wynne at the Queen's Park Ontario Legislature in Toronto on Friday November 21, 2014. Bevan was appointed as the Liberal Campaign Director by Justin Trudeau. THE CANADIAN PRESS/Chris Young
Prime Minister Justin Trudeau leaves after finishing for the day at the Liberal caucus retreat in Nanaimo, B.C., on Tuesday, Sept. 10, 2024.
Prime Minister Justin Trudeau reponds to a question during a news conference in Vientiane, Laos, Friday, Oct. 11, 2024.  THE CANADIAN PRESS/Adrian Wyld

Overview

  • Liberal MPs express frustration over the lack of effective communication strategies and policy changes, contributing to the party's declining popularity.
  • The Conservatives have significantly outspent the Liberals on advertising, exacerbating concerns within the Liberal caucus about their election prospects.
  • A movement within the Liberal Party is pushing for Trudeau's resignation, with some MPs believing a new leader could improve their chances against Pierre Poilievre.
  • Andrew Bevan, a seasoned Liberal strategist, has been appointed as the new campaign director, with Marjorie Michel as deputy director, in response to internal discontent.
  • The Liberal Party has lost key ridings in Toronto and Montreal, further fueling anxiety about the party's ability to win the next election under Trudeau's leadership.