Tropicana Faces Backlash Over Controversial Bottle Redesign

Customers express dissatisfaction with Tropicana's new environmentally-friendly bottle, citing concerns over design and pricing.

Tropicana's new bottle design, introduced earlier this year, aims to be more user-friendly and environmentally conscious but has received mixed reactions from consumers.
The redesigned bottles hold 46 ounces compared to the previous 52 ounces, leading to accusations of shrinkflation despite a suggested lower price point.
Sales data shows a significant drop in Tropicana's sales following the redesign, with a 19% decrease reported by October.
Many customers miss the iconic carafe shape, which they associate with the brand's identity and the experience of freshly squeezed juice.
Tropicana maintains that the changes were based on customer feedback and are investing in advertising to help consumers adapt to the new design.