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Tron: Ares Tracking to $44 Million Opening as Disney Ramps IMAX Push

Industry forecasters see premium-format demand as the key variable after a $2 million presale start.

Overview

  • Disney’s sci-fi threequel is currently projected to open around $44 million in North America on October 10, matching Tron: Legacy’s $44 million debut.
  • Early ticket sales total about $2 million, with comps pointing to titles like Gladiator II, F1 and Indiana Jones and the Dial of Destiny.
  • The marketing drive includes a Hall H presence at San Diego Comic-Con, high-profile TV buys during NFL and college football, and a red-and-black refresh of Magic Kingdom’s Tron Lightcycle Run.
  • Recent IMAX-heavy releases outpaced forecasts, suggesting possible upside for premium formats, though box office tracking remains volatile weeks from release.
  • Awareness is strongest among men 25+, and coverage notes allegations involving star Jared Leto have not visibly suppressed interest in that group; the film is directed by Joachim Rønning with Jeff Bridges returning.