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Tron: Ares’ Enters Final Marketing Push Ahead of Oct. 10 Release

Disney is turning the AMC Disney Springs into an experiential promo to prep audiences for Jared Leto’s debut with Jeff Bridges returning.

Overview

  • The third Tron film opens in theaters on October 10, extending the franchise first launched in 1982 and continued in 2010.
  • The AMC at Disney Springs unveiled red Ares banners, a large red Lightcycle above the entrance, additional signage, and a Lightcycle photo opportunity.
  • Jeff Bridges returns as Kevin Flynn, with Jared Leto portraying the titular program, Ares.
  • Promotional material frames a premise shift in which programs enter the real world rather than humans entering the Grid.
  • A new Gizmodo primer revisits key lore and says trailers indicate Encom is thriving and Julian Dillinger runs a rival Grid, while the first two films are streaming on Disney+.