Overview

• The music video for “Gay HBO Max Song” premiered on YouTube on June 27 as part of HBO Max’s Pride Month celebrations.
• The song samples iconic lines from HBO series including White Lotus, Euphoria and Sex and the City to underscore the platform’s cultural influence.
• Trixie Mattel called the project “a gay person’s brain on HBO Max” and said it honors the pop culture passion of LGBTQ+ audiences.
• HBO Max will collaborate with local DJs across Latin America and EMEA to remix the anthem for regional Pride events.
• The initiative reflects HBO Max’s push to engage diverse fan communities through creative partnerships and global activations.