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Tripadvisor to Cut About 20% of Staff in Shift to Experiences-Led, AI Model

The company will unify Viator with Tripadvisor experiences to pursue at least $85 million in annualized savings by 2027.

Overview

  • Viator and Tripadvisor experiences will operate under one team and strategy, while TheFork remains a standalone unit, with the reduction spanning Tripadvisor, Viator, and corporate roles and implying roughly 600 positions based on last year’s headcount.
  • The realignment targets at least $85 million in annualized cost savings executed through 2026 and fully realized in 2027, with $35–$40 million in restructuring costs expected largely in the fourth quarter of 2025 and into 2026.
  • Tripadvisor reported third-quarter revenue of $553 million, up 4% year over year, with net income of $53 million and adjusted EBITDA of $123 million.
  • Business trends diverged across the portfolio as Brand Tripadvisor revenue fell about 8% to $235 million while Viator grew roughly 9% to around $295 million.
  • Board changes disclosed in a filing include the resignation of Certares founder Greg O’Hara and the addition of Alex Dichter and a SkyLink advisor.