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Tripadvisor Cuts About 20% of Staff in Shift to Experiences-Led, AI-Driven Model

The company is merging Tripadvisor with Viator to chase $85 million in savings, refocusing the flagship brand on profitability.

Overview

  • The reduction affects employees and contractors across Tripadvisor, Viator, and corporate functions as the two units combine under a single experiences-focused team.
  • Management targets at least $85 million in annualized cost savings, with $35–$40 million in severance and benefits charges largely hitting in the fourth quarter of 2025 and some in 2026.
  • The savings program runs through 2026 with full benefits expected in 2027, and TheFork remains a separate business as the company concentrates growth on experiences.
  • For Q3 2025, Tripadvisor reported $553 million in revenue, $53 million in net income, and $123 million in adjusted EBITDA; Brand Tripadvisor revenue fell 8% to $235 million as Viator rose 9% to about $295 million.
  • Board changes include Greg O’Hara’s resignation and the appointment of Alex Dichter, while leadership pursues AI initiatives such as planned ChatGPT integrations and responds to pressure from activist investor Starboard Value.