Overview
- Backers include Coefficient Capital and celebrities Joe Jonas, Alessandra Ambrosio, Paul Wesley, Ashley Graham and Sophie Haboo.
- Trip says it is profitable, projecting about $100 million in revenue this year with a goal to double by 2026.
- The brand claims distribution in 10,000 U.S. doors and 50,000 stores worldwide, with listings at Target, Whole Foods, CVS and HEB.
- Having started with CBD drinks in the UK, Trip now leads with its Mindful Blend range using Lion’s Mane, magnesium, chamomile and L-theanine, while CBD sales are shrinking and confined to the UK.
- The company is expanding a partnership with the Calm meditation app that adds a free Calm membership to each can, even as it navigates an ASA ban on an advert making unauthorized health claims.