Trigema's Generational Shift Balances Tradition, Modernization, and Diversity

Wolfgang Grupp hands over leadership to his children while remaining active, as Bonita Grupp defends diversity and modern values against political criticism.

• Wolfgang Grupp, at 82, has stepped down as CEO of Trigema, passing leadership to his children Bonita and Wolfgang Grupp Jr., but continues to contribute daily to the company’s operations.
• The transition has been smooth, with Bonita focusing on personnel, e-commerce, and marketing, while Wolfgang Jr. oversees B2B sales, logistics, and IT, maintaining the firm's family-run ethos.
• Trigema has introduced smaller, year-round collections with bold designs, leveraging social media to modernize its brand while staying committed to durable, timeless fashion.
• Bonita Grupp, a CDU Kreistag member, emphasizes the importance of diversity at Trigema, where 35% of employees have a migration background, countering criticisms from AfD politician Björn Höcke about the company's inclusivity campaign.
• The company, rooted in its German manufacturing legacy, remains a key regional employer, advocating for reduced bureaucracy and policies to address labor shortages, including incentives for older workers and tax reforms on overtime.

4 Articles

FOCUS online FOCUS online WELT DER SPIEGEL