Overview

• Wolfgang Grupp, former Trigema CEO, disclosed that he and the real chimpanzee featured in the company's iconic advertisements were filmed separately, with their scenes edited together.
• The real chimpanzee, used in Trigema's marketing since 1992, was dressed in clothing and given a human voice through dubbing to enhance its appeal.
• In 2018, Trigema replaced the real chimpanzee with a 3D-animated version to address animal welfare concerns and align with modern ethical standards.
• As of early 2024, Wolfgang Grupp handed over leadership of Trigema to his children, Bonita and Wolfgang Grupp Jr., ensuring continuity in the company's values and operations.
• The mascot has since evolved into a digitally animated, AI-enhanced character, reflecting Trigema's commitment to innovation and animal welfare.