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Trigema's Chimpanzee Mascot: From Real Animal to AI Icon

Wolfgang Grupp reveals he never met the real chimpanzee used in Trigema's ads, as the company embraces a digital, AI-driven mascot under new leadership.

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"Habe den Affen nie gesehen": Ex-Trigema-Chef Grupp ist Werbefigur nie real begegnet.
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Overview

  • Wolfgang Grupp, former Trigema CEO, disclosed that he and the real chimpanzee featured in the company's iconic advertisements were filmed separately, with their scenes edited together.
  • The real chimpanzee, used in Trigema's marketing since 1992, was dressed in clothing and given a human voice through dubbing to enhance its appeal.
  • In 2018, Trigema replaced the real chimpanzee with a 3D-animated version to address animal welfare concerns and align with modern ethical standards.
  • As of early 2024, Wolfgang Grupp handed over leadership of Trigema to his children, Bonita and Wolfgang Grupp Jr., ensuring continuity in the company's values and operations.
  • The mascot has since evolved into a digitally animated, AI-enhanced character, reflecting Trigema's commitment to innovation and animal welfare.