Overview

• The FTC alleges Amazon used deceptive interface designs to enroll customers in Prime without clear consent.
• Court filings describe an internally named cancellation system, “Ilíada,” that intentionally made leaving Prime difficult.
• Payment pages allegedly highlighted large buttons to join Prime while hiding opt-out choices in small, hard-to-see links.
• U.S. District Judge John Chun is presiding in Seattle, where he also oversees a separate FTC monopolization case against Amazon.
• Amazon says it has since improved signup and cancellation processes and calls the allegations outdated, as the trial is expected to run about a month and could lead to multimillion-dollar penalties and mandated changes.