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Treyarch Opens Black Ops 7’s Endgame to All Players as Launch Metrics Disappoint

Muted messaging with weak UK retail plus low Steam figures contrasts with praise for multiplayer and Zombies.

Overview

  • Treyarch said Endgame will no longer require campaign completion starting Friday, November 21, offering a 1–32 player PvE experience on Avalon with bonuses for those who already finished the story.
  • Activision’s customary post‑launch message thanked players but omitted the usual player or sales milestones that accompanied past releases like Black Ops 6.
  • GfK data cited by industry analyst Chris Dring shows UK boxed sales fell about 61% versus Black Ops 6’s launch and trailed Battlefield 6’s retail debut.
  • Steam engagement has been far lower than recent entries, taking days to reach 100,000 concurrent players compared with Black Ops 6 peaks above 230,000–300,000, while user sentiment includes a 1.7 Metacritic user score and a Mixed rating on Steam.
  • Allegations of AI‑generated art drew political scrutiny, with U.S. Rep. Ro Khanna urging regulations on AI use in ways that displace creative workers.