Overview

• Senior director Yale Miller said the team "straight up turned down" collaborations with "big, big brands" that did not fit the game.
• The studio is not banning tie-ins entirely and will allow cosmetics that "make sense for Black Ops 7."
• Treyarch pointed to Nuketown Block Party's mannequin skins as offbeat content that still aligns with the series' tone.
• The change follows community pushback to recent licensed skins in Black Ops 6, including American Dad and Beavis & Butt-Head.
• A multiplayer beta is slated for early October with a November 14, 2025 launch, and some outlets speculate Battlefield 6's grounded approach influenced the shift.