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Trenitalia Moves Frecce Fares to Dynamic Demand-Based Pricing

A supervised algorithm now adjusts high‑speed ticket prices according to booking lead time, with stated caps to prevent extreme spikes.

Overview

  • Dynamic pricing took effect on January 1, 2026 across Frecciarossa, Frecciargento and Frecciabianca services, with Intercity and regional trains remaining outside the scheme.
  • Fares tend to be lower when purchased earlier and higher as departure nears or demand rises, with cheaper options more likely on off‑peak days and times.
  • An airline‑style revenue‑management system recommends price changes, which Trenitalia’s marketing team moderates rather than allowing full automation.
  • Ferrovie dello Stato says maximum price ceilings apply, and competition from Italo plus a potential SNCF entry this year is cited as an additional restraint on prices.
  • Recent examples show sizable gaps by timing, such as Bari–Milan at €104.90 for January 8 versus €44.90 for February 5, and reporting outlines typical price windows that favor purchases 21–30 days ahead.