Overview

• JackBoys 2, a 17-track sequel to Travis Scott’s 2019 compilation, launched on July 13 under Cactus Jack Records.
• The album amassed 35.7 million first-day Spotify streams and secured the top spot on Apple Music.
• High-profile features include 21 Savage, Playboi Carti, Tyla and NBA YoungBoy alongside Cactus Jack signees such as Don Toliver and Sheck Wes.
• Released July 14, the cinematic “Dumbo” video directed by Gabriel Moses showcases Scott amid vivid scenes of a crowded room and a luxury sports car.
• Scott sustained hype through exclusive event previews and branded merchandise preorders as part of a multifaceted rollout strategy.