Overview
- Chapter 001 went live Sept. 25 with three redesigned Oakley frames — the Plantaris, Straight Jacket 99 and Eye Jacket Redux — offered in CJ Matte Mesquite and CJ Black Ink finishes with Prizm Snow Black lenses.
- The first release opened on travisscott.com and sold out quickly, with Oakley posting additional inventory on Oakley.com and a draw for the Straight Jacket 99 still available.
- The collection is the first retail roll‑out of a multiyear partnership that began when Oakley named Travis Scott its first-ever Chief Visionary in June 2025 and has already produced heritage reissues and serialized drops.
- Marketing ties the collaboration to sport and culture through a campaign starring Minnesota Vikings receiver Justin Jefferson directed by Nicolas Winding Refn and earlier appearances by other NFL athletes.
- Oakley has also hired designer Matthew M. Williams to lead apparel, footwear and accessories, which points to a broader strategy of turning technical Oakley silhouettes into limited, streetwear-focused lifestyle lines.