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Travis Scott and Nike Release Cactus Jack Total 90 World Cup Capsule

The surprise drop signals Nike with Cactus Jack pushing further into soccer streetwear through limited online exclusives that aim to drive hype and product seeding.

Overview

  • The Cactus Jack x Nike Total 90 collection launched on Thursday as a surprise online drop and is sold primarily through Travis Scott's store with a special football also offered on Nike's site.
  • The capsule features retro Y2K Total 90 styling across boxy jerseys, hoodies, track jackets, caps, and a limited Total 90 Academy ball that reworks national colors into streetwear designs.
  • The collection covers ten national teams including Argentina, which is notable because Argentina's official on-field kits are sponsored by Adidas rather than Nike.
  • Prices range roughly from $52 to $168 and the release uses scarcity and direct-to-consumer channels to create demand and control distribution.
  • Reports note Erling Haaland was seen wearing Nike Phantom 6 Cactus Jack boots during Norway training, a sighting that media say could presage upcoming footwear releases and continued promotional push.