Travis Kelce Files for Five Trademarks Including Own Name, Catchphrases, and Branded Cereal

NFL tight end leverages rising popularity, driven by romance with Taylor Swift and successful football career, to expand merchandise offerings through new trademarks.

• Travis Kelce, the NFL tight end, has filed for five trademarks that include his own name, his social media handle 'KillaTrav', his catchphrase 'Alright Nah', his jersey reference 'Flight 87', and his cereal 'Kelce's Krunch'.
• Kelce plans to use these trademarks to expand his merchandise offerings, potentially including pins, posters, bobbleheads, clothes, and even his own cereal.
• Kelce’s cereal, 'Kelce’s Krunch', was initially released more than a year ago as a part of a partnership between the Midwest supermarket company Hy-Vee, Kelce, and his nonprofit, 87 & Running Foundation.
• Travis Kelce's popularity has boomed largely due to his relationship with singer Taylor Swift. Following Swift's first attendance at a Kansas City Chiefs game, sales of Kelce's jersey increased by 400 percent, contributing to his 1.1 million new Instagram followers.
• The trademark filings were made in Kelce’s home state of Ohio, intending to protect the use of the names and phrases across various types of merchandise such as buttons, bobbleheads, posters, and various clothing items.

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