Overview
- The one minute, 45 second commercial premiered on Tuesday, Sept. 1, 2026 and will run across digital, paid social, and major out-of-home displays.
- The spot was filmed at The Plaza Hotel and features celebrity cameos including Gigi Hadid, Jisoo, Peggy Gou, Frances Tiafoe, and Carmelo Anthony alongside Kelce.
- The campaign includes Kelce’s real-life white Samoyed dog and coverage differs on the animal’s name with Vogue saying the couple is keeping it private and Forbes naming the dog Wendy.
- Vogue reported that Kelce volunteered his dog for the shoot and that he has been involved in design meetings as the brand prepares a collaborative collection for spring 2027.
- Kelce remains under a one-year, $12 million Chiefs contract for 2026 with two void years added for cap structuring and his expanded media profile and recent high-profile marriage are central to his appeal as a lifestyle ambassador.