Particle.news
Download on the App Store
30 ARTICLES
·
2h ago

Travis Kelce Debuts AE x Tru Kolors Collection With American Eagle

Kelce served as creative director, with a marketing push that lifted American Eagle shares in early trading.

Image
Image

Overview

  • The first drop went live Aug. 27 with more than 90 pieces priced $14.95 to $179.95, with a second release slated for Sept. 24.
  • Kelce curated a “Live to Play” campaign starring Anna Frey, Azzi Fudd, Drew Allar, Jeremiah Smith, Kiyan Anthony and Suni Lee.
  • American Eagle is backing the launch with social content, out-of-home placements in and around Kansas City, and a partnership with The Ringer.
  • Kelce served as creative director, saying he kept the collaboration under wraps for nearly a year and weighed in on fabrics, colors, silhouettes and graphics.
  • American Eagle shares rose about 5% in early trading after the announcement, which came a day after Kelce and Taylor Swift revealed their engagement.