Overview
- Tournament chairman Jason Eisenberg announced Kelce’s participation in a press release, highlighting his championship résumé and fan appeal.
- Confirmed Pro-Am participants include Cardinals players Trey McBride, Budda Baker and Zaven Collins, plus Larry Fitzgerald Jr., Carli Lloyd and Emmitt Smith.
- The WM Phoenix Open takes place Feb. 2–8 at TPC Scottsdale, with the Annexus Pro-Am scheduled for Wednesday, Feb. 4.
- Entertainment programming features The Killers at the 16th hole on Jan. 31 and Coors Light Birds Nest performances by Bailey Zimmerman, Nelly, Ludacris, Ja Rule and others.
- Coverage underscores the event’s rowdy, fan-forward identity and notes speculation about additional celebrity appearances, including unconfirmed interest in Taylor Swift.