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Travis Kelce Celebrates Taylor Swift Reclaiming Her Music Masters

His on-air tribute underscored the culmination of her yearslong effort to reclaim her catalog after its 2019 sale.

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Overview

  • Taylor Swift finalized a deal on May 30 to purchase the master recordings of her first six albums from Shamrock Capital for approximately $360 million.
  • The acquisition grants her control over her music videos, concert films, album art and previously unreleased songs from her early catalog.
  • Travis Kelce marked the milestone on his New Heights podcast on June 4, dancing along to Swift’s original 2012 track "I Knew You Were Trouble" with Shaquille O’Neal as guest.
  • This buyback resolves rights lost when Big Machine Records sold her masters to Scooter Braun’s Ithaca Holdings in 2019 and follows her strategy of re-recording four of those albums.
  • Kelce’s public celebration highlights the couple’s mutual support and the growing intersection of sports and entertainment.