Overview

• Drop one launched Aug. 27 with more than 90 pieces priced from $14.95 to $179.95.
• Kelce is credited as creative director, with hands-on input across design, fabrics, color palette, sample selection and graphics.
• The “Live to Play” campaign features athletes Anna Frey, Azzi Fudd, Drew Allar, Jeremiah Smith, Kiyan Anthony and Olympic gold medalist Suni Lee.
• A second release is set for Sept. 24, with items spanning vintage-inspired tees, reimagined varsity jackets, cricket sweaters, rugby polos, utility cargos, chenille pieces and cashmere sets.
• American Eagle is supporting the launch with global social, out-of-home placements in Kansas City, a partnership with The Ringer and CTV ads, while shares rose roughly 5% in early trading.