Overview

• More than 90 pieces are available across two drops on Aug. 27 and Sept. 24, with prices ranging from $14.95 to $179.95.
• Kelce says he collaborated on every design and creative decision, positioning the line to reflect Tru Kolors’ 2019 ethos of authenticity and fun with style.
• The assortment includes vintage-inspired tees, cricket sweaters, rugby polos, utility cargos, reimagined varsity jackets, chenille pieces, cashmere sets and bespoke graphics.
• The campaign features a cross-sport cast including Anna Frey, Azzi Fudd, Drew Allar, Jeremiah Smith, Kiyan Anthony and Olympic gold medalist Suni Lee.
• American Eagle executive Jennifer Foyle called the partnership a win for both brands, and coverage noted the announcement followed Kelce and Taylor Swift’s engagement reveal by one day.