Travis Hunter Signs Adidas Deal Ahead of NFL Draft

The Heisman finalist and Colorado star breaks from Nike to join Adidas' growing roster of NFL-bound athletes.

Travis Hunter, a two-way football star at the University of Colorado and Heisman finalist, has signed an endorsement deal with Adidas.
The terms of the deal have not been disclosed, but it positions Hunter as a key figure in Adidas' NFL athlete lineup, which includes stars like Patrick Mahomes and Micah Parsons.
Hunter's decision to align with Adidas marks a departure from Nike, which has longstanding ties to his college coach, Deion Sanders, and the Colorado football program.
Hunter cited Adidas' family-oriented culture and transparency as factors influencing his decision to sign with the brand.
The endorsement comes as Hunter prepares for the 2025 NFL Draft, where he is projected to be a top-five pick after a standout collegiate career.