Overview
- The rollout was revealed in a joint social media video featuring Barker and the Dr. Simi character, with the drummer declaring the brand’s arrival in Mexico.
- Farmacias Similares will carry Barker Wellness’s vegan personal-care and wellness items, including creams, balms, gummies, supplements and tattoo care.
- Select Kourtney x Barker Wellness products tied to Kourtney Kardashian will be part of the offering, positioned as higher-end body care.
- Online chatter has fueled hopes for a Blink-182 appearance at Simi Fest, yet organizers have not confirmed any participation for the Nov. 29 event at Autódromo Hermanos Rodríguez.
- Mexican retail pricing has not been announced; outlets cite the brand’s U.S. online range of roughly $16 to $160 only as a reference.