Overview
- The national campaign titled “Welcome to The Show” premiered during the NLCS opener between the Dodgers and Brewers.
- The spot aired again before Game Two of the ALCS featuring the Mariners and Blue Jays.
- The ad pairs iconic baseball visuals with Stapleton’s narration and closes on a Traveller bottle under stadium lights with the line, “Welcome to The Show.”
- This rollout represents Traveller’s first integrated MLB campaign, with the company signaling plans to expand into in-venue experiences and broader media placements.
- Traveller entered a multi-year deal before the 2024 season to become MLB’s first Official Whiskey, and the product was co-created by Buffalo Trace Master Distiller Harlen Wheatley with Chris Stapleton.