Travel Surge Expected on Sunshine Saturday as January Holiday Deals Launch

The first Saturday of the year is set to be one of the busiest days for travel bookings, with discounts and promotions driving demand despite economic pressures.

• Sunshine Saturday, falling on January 4, 2025, is anticipated to see a significant rise in holiday bookings as travel companies launch major sales and promotions.
• A survey found that 39% of shoppers are seeking holiday bargains during January, with Northern Ireland showing the highest interest at 65%.
• Travel companies like Jet2holidays, British Airways, and Tui are offering discounts on package holidays, flights, and other perks, with deals extending into 2026 travel dates.
• Experts caution shoppers to carefully review terms and conditions, avoid rushed decisions, and stay alert to potential holiday booking scams during this high-demand period.
• Despite the rising cost of living, demand for international and domestic holidays remains strong, with many consumers prioritizing longer trips and experiences in 2025.

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Evening Standard The Independent