Overview

• Sunshine Saturday, falling on January 4, 2025, is anticipated to see a significant rise in holiday bookings as travel companies launch major sales and promotions.
• A survey found that 39% of shoppers are seeking holiday bargains during January, with Northern Ireland showing the highest interest at 65%.
• Travel companies like Jet2holidays, British Airways, and Tui are offering discounts on package holidays, flights, and other perks, with deals extending into 2026 travel dates.
• Experts caution shoppers to carefully review terms and conditions, avoid rushed decisions, and stay alert to potential holiday booking scams during this high-demand period.
• Despite the rising cost of living, demand for international and domestic holidays remains strong, with many consumers prioritizing longer trips and experiences in 2025.