Overview
- Expedia Group’s Unpack ’26 names trends such as Fan Voyage, Hotel Hop and Salvaged Stays, backed by a 24,000‑person survey across 18 countries.
- Expedia flags rising interest in Destinations of the Year with search jumps for Big Sky, Montana (+92%), Okinawa, Japan (+71%) and Sardinia, Italy (+63%).
- The company debuts a Smart Travel Health Check, a WTTC‑inspired framework recognizing destinations that manage tourism responsibly.
- Booking.com’s Travel Predictions 2026, based on more than 29,000 travelers in 33 countries, points to ultra‑personalized travel with themes like Romantasy Retreats, Humanoid Homes and Turbulence Test.
- Trip.com Group and Google’s Why Travel? report finds purpose‑led, connection‑driven trips rising, with AI tools gaining traction for planning and discovery.