Trans Users Counter Anti-Trans PragerU Ads on Twitter Successor X with Hashtag Activism Amid Platform's Uncertain Profitability

Transgender and nonbinary users share personal stories on X in response to anti-trans documentary promoted by PragerU, as the social media platform confronts internal policy changes under Elon Musk ownership and dwindling ad sales.

Trans users of X, the app formerly known as Twitter, are protesting PragerU's anti-trans documentary through hashtag activism. They share their experiences under the film's promoted hashtag, #DETRANS, as a counter-narrative.
PragerU promoted the documentary that criticizes gender-affirming care on X as part of a 'timeline takeover' ad campaign worth USD 1 million. This campaign comes as the platform’s ad business faces significant challenges, with a 54% decrease in revenue from the previous year.
X's actions suggest a policy shift towards conservative views since being purchased by Elon Musk. Musk has been reported to mock transgender people and removed protections for targeted misgendering and deadnaming, which previous Twitter management had in place.
Despite the documentary's claims regarding the alleged dangers of gender-affirming care, scientific research and multiple major medical associations, including the American Medical Association, support these interventions. Less than 1% of trans individuals reported regret after gender-affirmative procedures.
Critics have condemned X for allowing the PragerU campaign. The Human Rights Campaign specifically criticized Musk for favoring profits over the lived experiences of transgender people, while highlighting the dangerous misinformation spread by such campaigns.