Overview
- The Trail Blazers have activated a fan-facing 'Call Ja' campaign that includes a dedicated webpage and a hotline where supporters can leave voicemail messages for Ja Morant.
- The team is promoting the number (855)-CALL-1-JA and says fans can record welcomes, questions or encouraging comments that may be heard by Morant or the club's marketing staff.
- Morant helped roll out the initiative by posting a cinematic social video that features a ringing phone and him appearing to answer the call.
- The campaign follows Portland's trade for Morant from the Memphis Grizzlies in exchange for Jerami Grant and Kris Murray and is being used to present Morant as the centerpiece of a new era alongside Damian Lillard.
- The effort is primarily a marketing and fan-engagement push intended as a reputational reset and to energize Rip City, and the team may use or publicize selected messages while actual on-court results remain to be seen.