Overview
- Trai notified the Telecom Commercial Communications Customer Preference (Third Amendment) Regulations, 2026, requiring operators to act on calls their AI/ML systems flag as suspected spam even when no consumer complaint exists.
- Operators must share flagged‑call details with the originating access provider within two hours and the originating provider must identify and distribute sender KYC identifiers within one business day.
- If five or more caller IDs linked to a sender are flagged within ten days, telcos must impose a 15‑day outgoing block for a first AI‑triggered violation and may disconnect and blacklist repeat offenders for up to one year.
- The rules bar third‑party call‑tagging apps from marking or filtering calls from designated number series, migrate existing FULLY BLOCK preferences to BLOCK PROMO within 15 days, and let terminating providers charge up to Rs 0.05 per minute for A2P traffic.
- The regulation takes effect one month after the gazette and will be phased in over 60–90 days with A2P norms after 60 days and some appeal and blocking mechanisms scheduled after 90 days; operators must begin immediate system and process changes to comply.