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TRAI Launches Pilot for Digital Consent in Commercial Communications

The pilot will pave the way for sector-by-sector scaling of a digital consent ecosystem within a regulatory sandbox.

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Overview

  • Launching on June 16, the pilot brings together TRAI, RBI, select banks and telecom operators to test a secure digital consent registry.
  • It is set to validate the operational viability, technical performance and regulatory compliance of an enhanced Consent Registration Function.
  • Banks will upload bulk and incremental consumer consents to originating access providers, which then share them with terminating access providers via distributed ledger technology.
  • The framework mandates explicit digital consent from consumers before any commercial call or message can bypass Do Not Disturb settings.
  • This follows prior actions including over ₹140 crore in fines on telcos, blacklisting of principal entities and blocking of unauthorized mobile numbers.