Overview
- The Tragically Hip unveiled a black, $45 T-shirt on August 6 featuring the band’s logo integrated into Rugby Canada’s red shield to fund the national women's squad.
- Sales from the limited-edition shirt have pushed the Mission: Win Rugby World Cup campaign to more than 88 per cent of its $1 million target.
- Canada’s second-ranked women face budget shortfalls that leave them with roughly one-tenth of the resources of top-ranked England and other leading nations.
- Rugby Canada CEO Nathan Bombrys said the band’s backing reflects nationwide pride and belief in the team’s World Cup prospects.
- The squad is set to play its final tune-up match in Belfast before opening Group B play in York against Fiji on August 23.