Overview
- An MEN comparison found Haribo’s new Trafford Centre store sells a £9 tub holding 962g, equal to about 94p per 100g, versus roughly £3.29 per 100g at Kingdom of Sweets.
- Recent shopper accounts at the Trafford Centre included £12.83 for 390g (63 sweets) and £17.70 for 44 sweets weighing about 530g.
- Journalists calculated Kingdom of Sweets’ rate at about £32.90 per kilogram, far above typical supermarket multipacks cited in the coverage.
- Customers and reporters noted small price signage and said some shoppers feel awkward removing items at the till after weighing.
- Kingdom of Sweets says prices are clearly displayed, staff can help reduce selections, procurement costs run 20–30% higher than direct purchase models, price rises have been limited to about 10%, and the range includes over 50% vegan or halal options.