Traditional TV Faces Decline as Gen Z Shifts to Streaming

New Ofcom report highlights significant drop in linear TV viewership among younger audiences, with news seeing the steepest decline.

Less than half of Gen Z viewers regularly watch traditional television, favoring platforms like YouTube and TikTok.
News viewership on public service broadcasters dropped by 16 hours per person between 2022 and 2023.
Broadcasters' streaming platforms saw a 30% increase in viewing, but it hasn't offset the decline in traditional TV audiences.
Gen Z and Alpha spend over three hours a day on video, but only 20 minutes on live TV.
The BBC and other broadcasters are increasing investment in on-demand services to attract younger viewers.