Trader Joe's Pastel Mini Tote Bags Sell Out Nationwide Amidst High Demand

The $2.99 seasonal bags, re-released in Easter-themed pastel colors, have sparked long lines, rapid sellouts, and a booming resale market.

Trader Joe's pastel mini tote bags, priced at $2.99, were re-released nationwide on April 8, 2025, in four new colors: baby blue, pink, lavender, and mint green.
Stores across the U.S. have reported long lines and rapid sellouts, with some locations running out of stock within an hour of opening.
A robust resale market has emerged, with individual bags listed on platforms like eBay for prices exceeding $1,000 and full sets priced as high as $1,700.
Trader Joe's is restocking the bags daily while implementing purchase limits at some locations to manage demand and discourage hoarding.
The mini totes, originally launched in 2024, have become a viral phenomenon, blending seasonal marketing, social media buzz, and consumer frenzy.