Trader Joe's Mini Tote Bags in Easter Pastels Drive Viral Demand and Resale Frenzy

The $2.99 limited-edition bags, now in pastel colors, are selling out quickly as some resell for over $1,000 online.

Trader Joe's has reintroduced its popular mini canvas tote bags in pastel shades for Easter, priced at $2.99 and available nationwide for a limited time.
The bags, which first went viral in 2024, are generating long lines at stores and significant consumer interest fueled by social media trends.
Resale prices for the totes have skyrocketed, with some listings on platforms like eBay and Poshmark reaching up to $1,700 per bag.
To manage demand and discourage reselling, certain Trader Joe's locations are implementing purchase limits, with availability varying by store.
Trader Joe's has reiterated its disapproval of unauthorized reselling and emphasized that such practices occur without its authorization.